Digital Marketing Course in Kotputli | Online Marketing Training

About Digital Marketing Course

Digital Marketing Course in Kotputli - All marketing efforts using internet and digital technologies. Learn SEO, SEM, social media marketing with 100% placement support.

At Digital Computer Technology, we offer comprehensive Digital Marketing training with expert faculty, modern computer labs, and 100% placement support. Our Digital Marketing course in Kotputli is designed to help students master the skills needed for a successful career.

Course Syllabus

Module 1: Fundamentals of Digital Marketing

Marketing objectives & campaign execution
Business & competitive analysis
Customer engagement, brand development, market analysis

Module 2: Market Research

Market understanding, buyer personas, value proposition
Research techniques, surveys, digital marketing strategies

Module 3: Website Creation

WordPress fundamentals, configuration, themes & design
Content management, advanced plugins & tools

Module 4: Introduction to SEO

SEO fundamentals, search engines & SERPs
Ethical practices, keyword essentials & research

Module 5: On-Page SEO

Meta tags, internal linking, content optimization
Authority factors & comprehensive on-page strategies

Module 6: Technical SEO

Sitemaps, robots.txt, redirects, security & performance
Mobile usability, schema markup, advanced SEO tools

Module 7: Web Analytics & Monitoring

Google Search Console setup, sitemaps, URL inspection
Google Analytics/GA4 configuration, reporting & SEO dashboards

Module 8: Off-Page SEO & Reporting

Backlink fundamentals, acquisition strategies, submissions
Site audits, technical reviews, reporting best practices

Module 9: Content Marketing

Funnel (TOFU/MOFU/BOFU), audience research, strategy
Copywriting vs content writing, persuasive techniques

Module 10: Social Media Marketing – I

SMM basics, organic strategies, brand management
Facebook, Meta Business Suite, YouTube & Instagram marketing

Module 11: Social Media Marketing – II

LinkedIn, Twitter, Pinterest strategies, B2B/B2C launches
Metrics, management tools, calendars & reporting

Module 12: Influencer Marketing

Campaign planning, platforms, partner selection
Paid promos, giveaways, affiliates, ambassadors

Module 13: Introduction to Meta Ads

Performance marketing, platform analysis, objectives
Ads Manager, Ads Library, budgeting, targeting

Module 14: Meta Ads Campaign

Placement strategies, AI mockups, CBO, A/B testing
Brand awareness, lead ads, engagement & conversion tactics

Module 15: Meta Ads Conversion Tracking

Business suite setup, pixel installation (manual/GTM)
Pixel troubleshooting, CAPI, custom/lookalike audiences

Module 16: Meta Ads Reporting

Catalogues, collection ads, performance analysis
Automation rules, creative automation, Instagram execution

Module 17: Google Search Ads

SEM basics, campaign setup, bidding, ad formats
Keyword research, planner tools, negative keyword strategy

Module 18: Google Display Ads

Ad rotation, scheduling, dynamic search ads
Ad extensions, display setup, targeting by placement/topic/demo

Module 19: Google Video Ads & Conversion Tracking

YouTube goals, bid strategies, storytelling sequences
Conversion actions, GTM tracking, conversion linker

Module 20: Google Shopping Ads & Retargeting

Remarketing, audience lists, GA4 linking, Merchant Center
Performance Max, demand gen campaigns, product listings

Module 21: Email, WhatsApp Marketing & Automation

Email list building, content, analytics, optimization
WhatsApp marketing, integration, compliance, automation workflows

Module 22: Freelancing & Monetization

Google AdSense setup, reporting, ad placements
Freelance platforms, profiles, proposals, pricing & billing

Module 23: ChatGPT & AI Tools

AI-driven landing pages, strategies, emails, social content
Ad copy, SEO content, funnels, blog creation with AI

Career Opportunities

Digital Marketer
SEO Specialist
Social Media Manager
Content Marketer
Marketing Analyst

Course Information

Course Fees: ₹ 14,999/-
Duration: 5-6 Months
Certificate: Professional Certificate
Batch Size: Limited Seats
Batch Timings: Flexible
Mode: Offline/Online

Why Choose DCT?

Expert Faculty
Modern Computer Lab
Free Internet & AC Classroom
100% Placement Support
Study Material Included
Mock Tests & Practice

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Digital Marketing Course